10 examples of an effective welcome newsletter
The arrival of a new subscriber to your newsletter is the perfect opportunity to make a good impression and build a relationship of trust. The welcome newsletter is much more than just a greeting, it guides the user, reassures them and encourages them to engage with your brand. Here are 10 inspiring examples of how companies are using these emails to capture the attention of their website visitors and build customer loyalty.
Firstly... What is a Welcome Newsletter?
A welcome newsletter is the first email you send when a new person signs up for your distribution list. In other words, it must leave a good impression! Some companies opt for a single newsletter, while others create automated series sent over several days or weeks. These emails typically have much higher open, engagement, and conversion rates than traditional newsletters.
These automated emails play a key role in your relationship with your audience!
They must therefore be integrated into your marketing strategy.
To make them as effective as possible, include a special offer, an option to customize the experience, and a clear call-to-action button. Adding the subscriber's first name can also strengthen the bond with them and make your email more engaging.
10 WELCOME NEWSLETTER EXAMPLES TO INSPIRE YOU
Bubble Skincare
Bubble Skincare indicates its friendly and dynamic colors in the subject line of the email, "Heyyyy there friend!". The company offers skincare products, and they highlight them well in their welcome email. The "Community Faves" section is a great way to direct the new subscriber to products that are popular with the brand's community. The button also makes it easy to browse the online store if these four suggestions don't fit.
Canva
In its welcome newsletter, Canva offers a short tutorial to introduce the main features of the platform. The goal is also to set the table for what's to come: subscribers will receive emails from them in the coming days to learn how to navigate the creative software. The company also reassures its audience by telling them that unsubscribing is possible at any time. A clear and useful message that encourages rapid adoption of the software!
IKEA
IKEA creates a friendly atmosphere through both the images and the tone of the email. The company relies on a sense of belonging: the subscriber has not simply registered, they are joining a welcoming community. The newsletter highlights the benefits of the loyalty program and encourages the reader to join it with an explicit call-to-action button.
Lyft
Lyft, a company that offers transportation to its users, uses a wide variety of components to make its welcome newsletter effective. It starts with a clear call-to-action button at the very top of the email. The subscriber does not even have to scroll through the email to see it on their screen. There is then a short explanation of how the application works, already answering the main questions that the user may have had. The email ends with a positive testimonial that reminds the reader of the benefits of using this service to encourage the subscriber to book their first trip.
M&M’s
Dynamic and colourful, that's how we could describe M&M's welcome newsletter! It warmly welcomes the new subscriber and gives them a sneak peek at the content of the upcoming emails. The tone used makes it very friendly and makes you want to be part of this community. The big plus of this newsletter… The promo code offering free shipping, an effective incentive to place a first order. As an added bonus, there's a section at the bottom of the email that explains how to create a custom product.
Metallica
Welcome newsletters aren't just for businesses! The music group Metallica uses it wonderfully to welcome their new subscriber. It makes them feel like a privileged member of the group, which increases the sense of belonging to their community. The email clearly indicates what messages the user will receive, while encouraging them to discover several pages of the group's site.
Shutterstock
Shutterstock welcomes its new subscribers with a fairly long, but well-structured email. Essential information is placed at the top of the message to encourage the user to discover the platform. The rest of the email allows the most curious to explore the resources that will help them better master the various features offered. Shutterstock's professional visual identity is well respected, ensuring consistency with the brand's other communication tools.
Skullcandy
Simple, but effective: That's how to describe the welcome newsletter from Skullcandy, a company that sells earphones and headphones. The product is well promoted thanks to the single image used. Skullcandy offers a discount to a new subscriber and makes it prominently displayed with a sidebar and a larger font than the rest of the text. The promo code is short and easy to remember, making it easy to use. At the end of the email, a contrasting call-to-action button on a black background encourages visitors to visit the store.
Momenteo
Momenteo’s welcome email is warm, helpful, and tailored to the freelance experience. It shares practical resources right away, such as tips for managing your inbox, sending standout quotes, or discovering inspiring entrepreneur stories. The tone is friendly and reassuring, with clean visuals and a clear call-to-action inviting new users to explore the platform. Momenteo also highlights the local freelance community through its podcast La Piges-tu?, offering additional guidance and relatable content to help freelancers thrive in their journey.
Spartan
When the user subscribes to the Spartan obstacle course newsletter, they receive an email in their mailbox that perfectly reflects the company's image. The introductory text and the founder's message highlight the brand's values: discipline, respect, strength, teamwork and dedication. What makes this newsletter particularly effective? The resources offered at the bottom of the email, which allow the subscriber to continue their immersion in the Spartan universe according to their interests.
As these examples demonstrate, an effective welcome newsletter is based on a winning combination: a clear message, an engaging layout and a relevant call to action. Whether you bet on a warm tone, an exclusive offer or educational content, the important thing is to create a positive memorable impression on first contact with your followers. It's up to you!
Roxane has always written and dreamed of making a living from her pen. Now a web editor, proofreader and author, we can say that it's mission accomplished!