What types of content can AI help you create on your website?

Artificial intelligence has definitely changed content creation. Whether it's for your blog posts, product sheets, photos, or landing pages, using it can save you time, inspire you, and ensure consistency in your messages. Learn how AI can help you create content for your website and learn how to customize the result to match your brand's style.

4 TYPES OF CONTENT AI CAN HELP YOU CREATE

Blog Posts

Artificial intelligence is an incredible assistant when it comes to creating content for a blog, at every stage. Generative AI first helps you come up with new topic ideas. You can ask it what questions your potential customers have about your industry or suggest relevant keywords based on your products and services. You can then build a bank of topics that will resonate with your audience.

When writing an article, artificial intelligence can help you save time by offering you impactful titles, targeting keywords to include in the article, creating a detailed outline, writing a first draft of the text or revising and optimizing the one you have written. It can also write the meta description of the article in order to improve its natural referencing (SEO).

Remember, however, that AI is a tool, not an authentic creator or a magical solution. It uses billions of data points to produce a text that, without human touch, will look like what is already found on the web. The result will therefore be quite generic and may not fit with your brand's editorial style. So don't let it do all the work!

Landing Pages

The landing page is a determining factor in the success or failure of your marketing strategy. You can find many professional writers who specialize in the art of persuading and selling in just a few words. If you don't have the budget to work with them, generative artificial intelligence can lend you a hand in writing a landing page. Give information about what you offer to the AI of your choice so that it can generate the main components of the structure of a successful landing page, such as:

• catchy title

• unique value proposition

• compelling presentation of the key benefits of your offer

• clear and effective call to action

The great thing about working with AI for your landing page is that it can redo the work as many times as you want. If you don't like the result, you can give it feedback and ask it to generate other headlines or rework certain passages until you get a version that is true to your company's tone.

Product Photos

Generative artificial intelligence is not only useful for writing! It can also help you quickly add to your product image bank and improve the quality of your photos. If you take photos yourself, AI can make them look more professional by automatically adjusting their settings to make your products stand out.

Using artificial intelligence, you can also change the background of your images in a few clicks. For example, if your business sells candles, you could place them on a living room table, on the edge of a bath or in a bedroom. This option is interesting for your site, but also for your social networks. You will be able to show your products in all kinds of contexts and capture the attention of your customers.

Product Pages

Writing product page texts can be a long and repetitive task... and AI is a valuable tool to help you save time! For example, with an Excel or Google Sheets file and an additional module, you can generate complete descriptions adapted to your writing style from the name of your products.

AI can also suggest catchy headlines, lists of technical features, or key benefits that entice you to buy. It helps you align the tone of all your product listings, insert strategic keywords to improve SEO, and even write tailored calls to action.

TIPS FOR GENERATING QUALITY CONTENT WITH AI

The effectiveness of AI in content creation depends largely on the instructions you give it. With these simple tips, you'll save time, ensure consistency in your messages, and get relevant texts that are true to your style.

• Give it a role: to produce content that meets your expectations, AI needs to know how to act. It won't give you the same result if you ask it be a marketing expert or president of a large company. You can also give it a clear goal. These clarifications will help it find the most relevant register, language and style.

• Share examples: there's nothing better than concrete cases to guide an AI! This is the best way to make it understand your expectations in terms of tone, style and structure. It will analyze your models in order to reproduce them.

• Take it step by step: the longer the content, the more steps you will have to take. Ask for the outline first, then the development of each major section. This will allow you to give feedback to each of them, and the AI will be able to adjust more easily for the rest of the process.

• Review the content produced: we've said it before, but human intervention is a must to create good content with AI. Also, pay attention to the information included in the text. Are they true? Artificial intelligences can hallucinate and include false information into content. So, keep an eye out!

Using artificial intelligence for content generation requires knowledge of promptology, but also of content creation! With the right directions, the right examples for inspiration, and human intervention, AI can save you time, inspire you, and help you diversify your messaging. It is a valuable ally, as long as you remain master of creation. With the tips shared above, you can turn your ideas into relevant, engaging and brand-friendly content.