The web trends of 2025

2025 is shaping up to be a fascinating year for web design. Trends evolve and sometimes seem contradictory! So, which ones will you choose to adopt and how will you integrate them into your website? Discover the must-have trends of the year in website design and our tips for creating an optimal experience for your audience.

WEB TRENDS: WHAT DOESN'T CHANGE

Although new trends emerge every year, others maintain their popularity over time. Here are the ones that have already made their mark and that you will continue to see in 2025.

Dark mode

Dark mode has been on our phones for several years now, but its popularity has been growing on all devices since 2024. Now, many websites offer this option in their desktop version, and many brands even integrate it into the heart of their design.

This mode offers several advantages to the user: it reduces eye strain in a low-light environment and improves the battery life of some devices. So, why not consider a dark background for your website in 2025?

Minimalism

A minimalist design tends to be as simple as possible. This style eliminates anything that could distract the user, thus promoting pleasant navigation. Key features of web minimalism include a simple color palette, few interface components, and increased use of blank space. This gives a lot of space to typography and call-to-action buttons.

Minimalism requires a lot of thought beforehand from the designers. They must ensure that the site functions optimally while eliminating potential distractions.

The importance of a pleasant user experience

Nothing new here: your website should be designed to make it easy for visitors to navigate. What does this mean in 2025? You need to make sure that your platform offers a pleasant experience, taking into account the increase in users who browse by voice commands. To keep up with this trend. Consider simplifying options and providing a structure that easily adapts to this new way of interacting. This approach will ensure an optimized experience for all your visitors.

Mobile optimization

With many searches now done on mobile, a non-responsive site isn't ideal, and visitors are likely to quickly leave. The problems they may encounter in their navigation increase the chances that they will go elsewhere. So make sure your content is optimized for mobile screens by reducing the size of pop-ups, adjusting the width of components to fit screens of all sizes, and compressing images to uploading speed.

Designing your site with its mobile version in mind first is key to increasing your conversion rate and improving the user experience.

FIVE WEB TRENDS TO KNOW IN 2025

Now, what are the trends that will emerge or explode in popularity in 2025? We offer you five that you can integrate into your website this year.

Generative AI at the service of design

Artificial intelligence is a technology that is increasingly simplifying website design. What once required many hours of coding can now be generated in just a few moments. Even for seasoned developers, these tools are useful. Among other things, they offer them the possibility of automating repetitive tasks, such as data entry or electronic process management, allowing them to devote their time to more complex projects.

Chatbots using artificial intelligence are proving to be valuable allies for customer service, effectively answering visitors' questions. By integrating AI into your site and its design, you will save time while enriching the user experience.

Immersive and interactive experiences

Immersive experiences transform the web into an engaging and interactive space. By 2025, this approach is expected to become a must-have, especially for e-commerce businesses. Offering an interactive experience, such as a three-dimensional visualization of your items, helps your customers better imagine your products in their own environment. Immersion not only captures attention but also builds a more authentic connection between your brand and your audience. 

In the coming year, sites will incorporate more and more engaging components, such as parallax scrolling and the addition of questionnaires that personalize each individual's visit. By jumping on this trend quickly, you'll provide a more dynamic experience, driving user retention and standing out from the competition.

Eco-friendly design

Eco-friendly design is a must in 2025. Its goal is to limit the carbon footprint of websites while providing an optimal user experience. The methods to do this are simple: reduce the weight of images and videos, lighten the navigation options and avoid superfluous features.

By choosing eco-friendly hosting and a clean design, you will improve the accessibility of your site and make it faster, which reduces the bounce rate. In addition to making it easier for your visitors to navigate, these practices show a commitment to sustainability, a value that is increasingly sought after by today's consumers.

Maximalism

While some companies are continuing the trend of minimalism, other brands are jumping in with both feet in the trend of maximalism. This aesthetic celebrates the abundance of vibrant colors, dynamic patterns, and impactful visual components, sometimes reminiscent of the retro world of the 80s. Maximalism seeks to create a rich and immersive atmosphere by using overlays, unique fonts, and images.

To adopt this style without sacrificing the user experience, web designers make sure to think carefully about each component. Maximalism is well mastered and transforms a website into a captivating space, with each section offering a new visual discovery while remaining functional. It should be noted, however, that this trend will not reach all audiences, so think carefully before taking your brand image in this direction.

The return of fundamental concepts

In terms of web trends, 2025 will be a year of contradictions! While some experts predict a rise in maximalism, others say that we will return to the fundamental concepts of web design: accessibility and inclusivity. By simplifying the design, designers allow the main message to stand out more clearly. Graphic components such as typography, color psychology and natural textures contribute to a more human experience, creating emotion and engagement.

Whether you opt for minimalism, maximalism or interactive design, the trends of 2025 offer a multitude of ways to enrich your site. Use them to meet the expectations of today's users and make your website a powerful and unique tool. For more ideas, don't hesitate to consult our blog!